Real Estate & Builders
Digital marketing for real estate and builders
Property enquiries are expensive to generate and easy to waste. A launch produces a burst of interest that disappears if nobody responds within the hour, and a serious buyer looks nothing like a casual browser in the data. We build launch campaigns that qualify buyers and a follow-up system that reaches them while they are still interested.
High-Ticket ROI
THE PROBLEM
What usually gets in the way
Launch interest disappears in days
A project launch creates a short window of attention. Without a follow-up system ready before it opens, most of that interest is gone by the end of the week.
Enquiries are mostly unqualified
Broad campaigns generate volume — and a sales team spending its day on people with no intention of buying in this price bracket.
Nobody responds fast enough
Property buyers enquire with several projects at once. The one that replies first gets the site visit, and it is rarely the one relying on manual callbacks.
HOW WE HELP
What we actually do about it
Landing pages built per project
Each project gets its own page with the plans, location, pricing band and site visit form — not a line item on a corporate website.
Meta campaigns targeted by intent
Campaigns aimed at the catchment and budget band that matches the project, so the enquiries reaching the sales team are worth their time.
WhatsApp funnels for site visits
Every enquiry is acknowledged immediately and moved towards a booked site visit, which is the only step that actually predicts a sale.
Follow-up that does not depend on memory
Automated reminders keep a buyer who went quiet in the pipeline instead of leaving it to whoever remembers to call.
WHAT YOU GET
Included in the work
- A landing page for each project or launch
- Meta and Google campaigns targeted by catchment and budget
- WhatsApp funnel from first enquiry to booked site visit
- Automated follow-up for enquiries that go quiet
- Project photography, walkthroughs and plan presentation
- Reporting on enquiries, site visits and cost per visit
QUESTIONS
Asked often
How quickly should a property enquiry be answered?
Within minutes, not hours. Buyers enquire with several projects in one sitting, so the practical goal is an automated acknowledgement immediately and a human call the same day.
Should each project have its own landing page?
Yes. Buyers are researching one project, not a builder. A dedicated page with the plans, location and pricing band converts far better than a corporate site the buyer has to search through.
What should we measure — enquiries or site visits?
Site visits. Enquiry volume is easy to inflate with broad targeting. Booked site visits are the step that correlates with sales, so that is what campaigns should be optimised towards.
Other industries we work with
Tell us about your next launch and we will plan the campaign and the follow-up together.