Schools & Education
Digital marketing for schools and education
Parents research schools long before they enquire. They search, read reviews, watch whatever campus footage they can find, and shortlist two or three options — usually without contacting anyone. We work on the part of that journey that happens before the first phone call, so your school is on the shortlist rather than being discovered after the decision is made.
Admission Growth
THE PROBLEM
What usually gets in the way
Admissions depend on word of mouth
Enquiries arrive through existing families and offline outreach. That works until the intake grows, and it leaves nothing in place during the months parents are actually researching.
The school is invisible in local search
Parents search for schools in a specific area with specific facilities. If those searches do not surface the school, it is not being compared at all.
Enquiries are not followed up consistently
Forms, calls and social messages arrive in different places. Without one pipeline, the admissions team is working from memory and interested parents go quiet.
HOW WE HELP
What we actually do about it
Admission campaigns timed to the intake
Meta and Google Ads built around the admission window rather than running flat all year, so the budget is spent while parents are deciding.
Local SEO and a complete Google profile
The school surfaces for regional searches with the facilities, board and fee information parents look for already visible in the result.
Campus content parents want to see
Photography and video of the campus, classrooms and activities — the material that answers the question every prospectus fails to answer.
One pipeline for every enquiry
Enquiries from ads, the website and social arrive in one place with the campaign and class group attached, so the team knows the context before calling.
WHAT YOU GET
Included in the work
- Admissions landing page built around the enquiry form
- Meta and Google Ads campaigns structured by admission stage
- Google Business Profile optimised for regional school searches
- Campus photography and video for the website and social
- Enquiry pipeline with the source attached to every lead
- Monthly reporting on enquiries and cost per enquiry
QUESTIONS
Asked often
When should a school start its admission campaign?
Before the enquiry season, not during it. Parents research for weeks before they contact anyone, so campaigns that start when admissions open reach people who have already shortlisted other schools. We usually plan backwards from the intake date.
Do we need a new website for this?
Not always. If the existing site loads quickly and the enquiry form works, a dedicated admissions landing page is often enough to start. We will tell you which of the two you actually need after looking at the current site.
How are admission enquiries tracked?
Every enquiry is tagged with the campaign and the class group it came from, so you can see which campaigns produce enquiries that convert rather than just which produce the most.
Other industries we work with
Tell us about your intake and we will look at where your admission enquiries are being lost.