Retail & E-Commerce
Digital marketing for retail and e-commerce
Retail sits between two problems: an online store competing with marketplaces on price, and a physical store competing with the convenience of ordering from home. Both are solved by the same thing — reaching the right people nearby with a reason to buy from you specifically, and making the buying step easy once they decide.
Online Sales
THE PROBLEM
What usually gets in the way
Competing with marketplaces on price
A store that competes only on price loses to a marketplace that can always go lower. Something other than the number has to carry the decision.
Traffic that does not convert
Visits are not the problem. A store gets traffic and no orders when the product pages, the checkout, or the load time get in the way.
Customers buy once and never return
Acquiring a new customer costs several times more than bringing one back, and most stores have no system for the second.
HOW WE HELP
What we actually do about it
A store built for conversion
Product pages, search and checkout arranged so a customer who wants to buy can, on a phone, without a step that loses them.
Catalog ads that show real products
Campaigns driven by your product feed, so people see the items they looked at rather than a generic brand advert.
Local campaigns for the physical store
Ads limited to the catchment that can actually visit, built around offers and in-store reasons rather than competing on shipping.
Re-engagement for people who already bought
Automated email and WhatsApp campaigns to previous customers — the cheapest revenue available to any retail business.
WHAT YOU GET
Included in the work
- Conversion-focused store setup or rebuild
- Product feed and catalog ad campaigns
- Local campaigns for the physical store catchment
- Festive and seasonal campaign calendar
- Automated re-engagement for previous customers
- Reporting on orders, walk-ins and return purchases
QUESTIONS
Asked often
Can digital marketing bring people into a physical store?
Yes, provided the targeting is limited to people who can realistically visit. Local campaigns built around in-store offers work; the same budget spread across a wide radius mostly buys attention from people who will never come.
Do we need our own store if we sell on marketplaces?
Marketplaces give you volume but not the customer relationship — you cannot market to those buyers again. Your own store is what makes repeat purchases possible, which is where the margin is.
Why is our traffic not converting?
Usually the product pages, the checkout, or mobile load time rather than the traffic. That is the first thing we audit, because sending more visitors to a store that does not convert only costs more.
Other industries we work with
Tell us what you sell and where, and we will look at your store and your campaigns.