HealthcarePunjab
WHC Multi-Speciality Hospital
Google Business Profile 3-pack dominance and emergency OPD awareness funnels driving consistent patient consultations.
Local SEO & Performance Ads
+180%Patient Footfall
How we worked with WHC Multi-Speciality Hospital
The challenge
Patients searching for nearby treatment were not finding the hospital in local map results, and emergency OPD services had little awareness in the surrounding area.
The strategy
Optimised the Google Business Profile for 3-pack visibility on local treatment searches, and ran awareness funnels for emergency and OPD services to keep consultations consistent.
What we created
A rebuilt Google Business Profile covering every department, treatment pages written for the terms patients actually search, and awareness funnels for emergency and OPD services. Appointment enquiries from search and social were brought into one place so the front desk was not tracking them across three channels.
Being in the top three on the map for treatment searches changed the volume of calls we take. Patients arrive already knowing which department they need.
