B2B Web
B2B Product Catalogue
Serious B2B and export buyers research suppliers thoroughly before making contact. Without a catalogue they can evaluate, there is nothing for that research to land on, and the first conversation starts from scratch.
- Engagement
- Multi-phase build
- Built with
- Next.js · PostgreSQL · Google Search Console
THE WORK
How we approached it
Organised the way buyers evaluate
Specifications, capacity and certifications on every product page, because those are the fields a sourcing decision is actually made on.
Findable during sourcing
Technical SEO aimed at the terms domestic and export buyers use, so the catalogue appears during research rather than after a referral.
Enquiries with context
Every enquiry carries the product the buyer was viewing, so the reply can be specific.
WHAT WE DELIVERED
Included in the project
- Product catalogue structure and build
- Specification templates per product
- Technical SEO for sourcing terms
- Product-specific enquiry forms
- Export-ready company profile