Admissions Marketing
School & College Admissions Growth Engine
The school had a good reputation locally and almost no presence in the place parents were actually looking. Enquiries arrived through word of mouth and dried up outside the admission window. We built the whole funnel around the intake date rather than running campaigns flat through the year.
- Engagement
- Admission cycle
- Built with
- Next.js · Meta Ads · Google Ads · Google Business Profile
THE WORK
How we approached it
One page built for the enquiry
A dedicated admissions page instead of the general website — the facilities, the board, the fee structure and the form, with nothing else competing for attention.
Campaigns timed to the intake
Meta and Google campaigns structured by admission stage, so the spend landed while parents were shortlisting rather than after they had decided.
Every enquiry tagged at source
Enquiries reached the admissions desk with the campaign and class group attached, so the first callback already had context.
WHAT WE DELIVERED
Included in the project
- Admissions landing page
- Meta and Google Ads campaign structure
- Campus photography and short-form video
- Enquiry pipeline with source tracking
- Monthly reporting