Branding
Retail Brand Identity
Growing from a single outlet to several exposes everything that was being held together by the owner being in the room. The identity had to work when applied by someone else, in a place nobody from the original store had visited.
- Engagement
- Phased rollout
- Built with
- Adobe Illustrator · Adobe InDesign · Figma
THE WORK
How we approached it
An identity with rules
Logo, palette and type with the usage rules written down, so the brand survives being applied by a printer nobody briefed.
Packaging as the storefront
Packaging treated as the thing customers photograph and carry, not as a wrapper.
Collateral that scales
Templates for signage, stationery and in-store material that a new outlet can use on day one.
WHAT WE DELIVERED
Included in the project
- Logo and brand identity system
- Brand guidelines document
- Retail packaging design
- In-store signage and collateral
- Social media templates