Local SEO
Healthcare Local Search
Patients searching for treatment decide quickly and locally, and most of that decision happens in the map results before anyone visits a website. The practice had departments worth finding and no pages for them to be found by.
- Engagement
- Ongoing
- Built with
- Next.js · Google Business Profile · Google Search Console
THE WORK
How we approached it
The Google profile, done properly
Departments, timings, services and photographs completed and kept current — most of what decides local map ranking.
A page per treatment
Each speciality written in the words patients search with, so the search and the page match instead of competing for a generic term.
One place for enquiries
Calls, forms and social messages collected together with the department attached, rather than tracked by hand at the front desk.
WHAT WE DELIVERED
Included in the project
- Google Business Profile rebuild
- Treatment pages per speciality
- Local SEO and citation cleanup
- Review generation process
- Appointment enquiry pipeline