Social Media
Festive Social Campaign
Festive season is when a retail budget either works or disappears, and the difference is usually targeting rather than creative. We planned the calendar a quarter ahead and kept the spend inside the area the store can serve.
- Engagement
- Per season
- Built with
- Meta Ads · Adobe Premiere Pro · Figma
THE WORK
How we approached it
A calendar, not a scramble
Content planned and shot ahead of the season so the posting schedule did not depend on someone having time that week.
Reels built to travel
Short-form product and unboxing content made for the format people actually watch, rather than adapted from print.
Spend kept local
Ads limited to the catchment, because reach outside it is attention from people who were never going to walk in.
WHAT WE DELIVERED
Included in the project
- Quarterly content calendar
- Product and unboxing reels
- Festive campaign creative
- Localised paid social campaigns
- Performance reporting