Web Design
Corporate Web Platform
The existing site was organised the way the company was organised internally, which is not the order a buyer reads in. We rebuilt it around the questions asked during evaluation, and fixed the technical foundation underneath so the pages could rank at all.
- Engagement
- Multi-phase build
- Built with
- Next.js · TypeScript · PostgreSQL
THE WORK
How we approached it
Restructured around the buyer
Products, capabilities and proof arranged in evaluation order rather than by internal department.
Built for speed
Static rendering, optimised images and a stripped-down critical path, because a slow page loses the visitor before the content matters.
Technical SEO from the start
Clean URL structure, canonicals, structured data and a sitemap — the work that is expensive to retrofit and cheap to do during the build.
WHAT WE DELIVERED
Included in the project
- Full site design and build
- Content structure and page templates
- Technical SEO foundation
- Enquiry forms with routing
- CMS so the team can edit without a developer