BrandingPunjab
Cambridge International School
Strategic school re-branding, viral campus showcase videos, and precision digital marketing for annual admissions.
Brand Positioning & Campaigns
+200%Parent Admissions
How we worked with Cambridge International School
The challenge
The school’s positioning did not reflect its campus or teaching standard, leaving it looking interchangeable with every other option parents were weighing up.
The strategy
Repositioned the brand, produced campus showcase video built to travel on social, and ran precision digital campaigns timed to the annual admission window.
What we created
A repositioned brand identity applied across the campus and every admission touchpoint, campus showcase video produced to travel on social, and an admission campaign timed to the annual intake window so the spend landed while parents were actually deciding.
The campus films did what a prospectus never could — parents saw the school before they visited it. We stopped looking like every other option on the list.
